Anna Pereira is a research scientist, author, advisor, and speaker exploring how we navigate uncertainty in a changing world. With a background in human factors, research, and design, her work bridges perceptual science, embodied cognition, and the physics of life.

After more than a decade leading human-centered research in Big Tech (at companies including Google, Microsoft, and Valve) Anna stepped back to explore the deeper patterns behind how we sense, adapt, and thrive. Guided in part by informal advisership from neuroscientist Karl Friston, her current work focuses on translating the principles of Active Inference and the Free Energy Principle into accessible insights for everyday life.

She holds a PhD in Human Factors from the University of California, Berkeley, and completed postgraduate studies in the MIT Media Lab. Anna currently lives in Lausanne, Switzerland.